British people love to play, watch, and bet on sports - we are a sporting-mad nation especially when it comes to sports such as football, rugby, tennis, cricket, and horse racing. Bookies are well aware of this fact, which is why you will not come across many (if any at all) that will not happily accept players from the United Kingdom. Us Brits are spoiled for choice when it comes to top-quality bookies, and in this article, we are going to take a look at ten of the best.


Ten of the Best Bookmakers for British Sports Betting Fans

Below we have given you a list of the ten bookies that we believe are the best, and then we will give you a brief description of each one:

  • Betiton
  • William Hill
  • Ladbrokes
  • Coral
  • 888sport
  • Betfair
  • MansionBet
  • Unibet
  • Paddy Power
  • Bwin


Betiton only opened their virtual doors back in 2020, but they have already received a lot of popularity in the UK. The reasons for this is that they have a variety of markets and offer competitive odds for no fewer than 30 different sports, ensuring that things will never get boring. On top of this, they provide their customers with plenty of payment options to make deposits and withdrawals, and they have some of the best customer support agents in the business. They do not have live streaming at the moment, and although this is a bit of a dampener, we do not feel that it is a huge dealbreaker. As they are new there is every chance that they will add a live streaming feature in the near future.

William Hill

William Hill is a bookmaker that has been in the game since 1934, so that is a clear sign that they know exactly what they are doing when it comes to sports betting. A bookie will not last for such a long period of time if they had no idea what they were doing. So, what makes William Hill so good? Well, they provide more markets for the variety of sports that they offer than most other bookies, and they have odds that are as good as you will find elsewhere. However, there is one thing that helps them to stand head and shoulders above the majority of bookies and that is the fact that they live stream around 60,000 sporting events every year. They also have very good customer support and a load of banking options for their players to make deposits and withdrawals. Overall, they have everything that a sports betting fan could wish for.


If you thought William Hill was the oldest bookmaker in the world, you will be quite surprised to find out that Ladbrokes has been in existence since 1886, making them the oldest bookmaker on the planet. Their 134-year lifespan is evidence as to how good they really are. They have become popular due to the fact that they offer plenty of markets for all of the world’s most popular sports and are not tight when it comes to the odds that they provide. To add to this, they also have a very good live streaming service - they stream around 100,000 live sporting events each year.


Coral has been around for more than 90 years and they have made a lot of effort to become one of the best bookies for British sports betting fans. One of the main reasons why they have become so popular is the fact they have a very good live streaming feature. Okay, it is not as good as William Hill’s or Ladbrokes’ live streaming service, but it is very close. Additionally, they have a wide variety of markets for all of the sports that British punters love to bet on, and they some of the best odds in the business. Their customer support team is very good and as they are always willing to go that little bit further to help their customers out.


When compared with the likes of William Hill, Coral, and Ladbrokes, 888sport is a child as they have only been around since 2008. However, do not let their age put you off as they have shown in the last twelve years that they have exactly what it takes to survive in the really competitive sports betting world. So, why have they become popular for British sports betting fans? Well, they have a very attractive Welcome Bonus, plenty of markets for the sports that they offer, very attractive odds, and plenty of live streaming options. If you are into your mobile gambling, then you will be glad to find out that they have one of the best mobile apps around. If you decide to register with them, you definitely should think about downloading their app.


These are not your typical bookmaker due to the fact that their main service is a betting exchange, but they still have a very good sportsbook for betting on all of the popular sports in the United Kingdom. At the time of writing, they have close to 5 million customers, and you do not get these types of figures if you do not provide a fantastic gambling experience. What makes them a fun place to bet at is that they have more markets than you can shake that proverbial stick at, and they offer very good odds. They have a very good Welcome Bonus, and they top that off by providing top-quality customer support whenever you need it.


MansionBet has only been around since 2018, but despite their infancy they have shown the sports betting world that they have what it takes to mix it with the best of the best. If you watch a lot of English football, then we are sure that you have heard of them already as they sponsor a number of teams. So, why have they become so popular so quickly? Well, the £100 Welcome Bonus and 40 different sports that you can bet on definitely have something to do with it. Furthermore, they have plenty of markets for all their sports and they are happy to provide their customers with competitive odds. It is safe to say that they will be around for a long time to come.



Unibet has been in existence for more than twenty years, and they are definitely up there as one of the most popular bookies in the UK. When this article was written, they had around 16 million customers. Their popularity is due to the fact that they have a very generous Welcome Bonus, a good selection of markets for the most popular sports in the United Kingdom, odds that you cannot complain about, and a quality live streaming service.

Paddy Power

They have been in existence for more than three decades and they have worked extremely hard to become one of the most liked sports betting sites in the UK. Unless you have been living under a rock for thirty years, we are certain that you have heard of them. They get a lot of popularity due to their controversial adverts, but we are not going to discuss those here. The more important reasons as to why they are popular is that they have plenty of markets, very good odds, a decent live streaming service, plenty of banking options, and solid customer support.


Bwin came into existence in 1997, and although they are more popular in Austria and Germany, they still have quite a large customer base in the United Kingdom. They have more than thirty different sports that their customers can bet on and they always offer plenty of markets and reasonable odds for sporting events. They also have plenty of live streams, a variety of banking options, and their customer support team is very helpful.


Before you take the plunge and sign up with a bookie, no matter what one it is, you need to ensure that they are legal in your country of residence. You should also check out whether they have the necessary licenses to act as a sports betting site – all bookmakers need to be regulated by gambling regulators and some of the best ones include the United Kingdom Gambling Commission and the Malta Gaming Authority. If you come across a site that has been regulated by these, then you can be sure that they are legal and safe to play at.

All of the bookmakers that we have just discussed above are completely legal in the United Kingdom and are safe to play at. If you heed our advice and sign up with one of these, we are sure that you will have a great sports betting experience whenever you sign in to place a bet.